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STONKAM®: How did We Achieve Annual Growth for 15 Consecutive Years?

Date:10.07.2019

Since its establishment in 2003, STONKAM CO., LTD. has always adhered to the brand spirit of “Focus, Profession and Specialist”. With over ten years of experience in R&D, manufacture and marketing of vehicle monitoring and advanced driving assistance products, STONKAM® has been a national high-tech enterprise with more than 400 employees, exporting its products to more than 150 countries and regions around the world, including the United States, Germany, the United Kingdom, France, Japan, etc. The export rate reaches 98%, and the annual performance has kept climbing, which has achieved steady growth for 15 consecutive years! 


How did STONKAM® Achieve Annual Growth for 15 Consecutive Years?

Then how did STONKAM® keep the growth? And why are the customers willing to maintain long-term relationships with STONKAM®?

 

One of the keys to STONKAM’s success is always sticking to the value "Customer First” during the 16 years of development.


How did STONKAM® Achieve Annual Growth for 15 Consecutive Years?


In order to provide customers with high quality products and better technical services, seven high-caliber R&D teams have been set up

Since its inception in 2003, one of the principles that STONKAM® has followed is “Quality Excellence”. Even for small orders, Mr. Shi Ximin, the CEO of STONKAM®, requires salespersons to guarantee the quality of the product before delivering it to the customer. It is because customer satisfaction has always been put in the first place, STONKAM® has gradually gained reputation in the industry, with more and more customers coming purchasing products, making improvement suggestions and raising personalized technology needs. Besides, in order to provide customers with high quality products and better technical services, STONKAM® has made great efforts to build high-caliber R&D teams. Over the past decade, it has continuously expanded the recruitment of R&D engineers. To ensure the overall quality of the R&D team, the CEO, Mr. Shi serves as the ultimate recruiting examiner for R&D personnel. After continuous screening and training, by 2019, there are over 70 senior engineers in STONKAM®, who compose seven R&D teams: MDVR team, 360°AVS team, ADAS team, Image Progressing and Algorithm Design team, monitor team, camera team and Mechanical team.


How did STONKAM® Achieve Annual Growth for 15 Consecutive Years?


To figure out the real needs of customers and provide the most suitable vehicle monitoring solution

In the industry of customer service, the importance of attending to every consideration of customers is known to us. This can also be seen in the service concept of “Customer First” that STONKAM® has always adhered to.

In every exhibition, salespersons from STONKAM® often encounter customers who have their own needs but have no ideas about what their needs truly are and how to solve the existing problems. At that time, professional sales staff in STONKAM® will always patiently communicate with the customers, figuring out their real needs, and providing the most suitable product solutions.

 

How did STONKAM® Achieve Annual Growth for 15 Consecutive Years?


To connect with customers, keep abreast of existing problems and respond quickly

Many foreign trade companies limitedly use various communication APPs to communicate with customers. However, in STONKAM®, which attaches great significance to building close contact with customers, in addition to the varied communication tools, many other channels are used to keep in touch with customers and respond quickly and resolve the problems.

For example, STONKAM® participates in many exhibitions every year. In these exhibitions, sales representatives will conduct in-depth communication with new and old customers present, fully understand the current and future needs of them, and offer as much help as possible.


How did STONKAM® Achieve Annual Growth for 15 Consecutive Years?

 

Have a sense of look-ahead service, prevent problems before they occur, help customers take the lead in occupying the market

Planning for the future settles the problem that may occur at present. One of the reason why customers are willing to maintain a long-term relationship with STONKAM® is that STONKAM® always forecasts the development of industry and values advanced innovation, which makes the customers’ needs deeply understood, the solution more comprehensive, and customers more competitive in the market. Therefore, it can always develop new products that are more in line with customer needs in the automotive electronics industry, and share them with customers. For example, long before the 720P HD vehicle cameras and monitors got prevalence in the whole automotive electronics industry, STONKAM® has already started the R&D of 1080P FHD products and increased investment. It took the lead in launching 1080P FHD products and delivered the information of the new products to customers in a timely manner, enabling the customer to take the lead in occupying the market. For every product upgrade and technology change in the automotive electronics industry, STONKAM® and its customers has always been prepared. This kind of advanced service awareness allows customers to closely follow STONKAM®, and the foresight also shows the determination of STONKAM® to make progress together with customers.


How did STONKAM® Achieve Annual Growth for 15 Consecutive Years?


Hence, for STONKAM®, "Customer First" is not just about talking, but “stick to the customer-oriented business philosophy, backed by a high-quality technical support team, focus on professionalism, and respond to customer needs in real time, committed to providing customers with the highest quality products and the most satisfactory service, and continue to create maximum value for customers."


How did STONKAM® Achieve Annual Growth for 15 Consecutive Years?




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